The shipping box is part of the product

I curate rain shells and commuter gear, but I spend a disproportionate amount of time thinking about plastic. Because the most weatherproof jacket, shipped sealed in a tangle of polybags and foam, undoes its own argument the moment it arrives.

Packaging is the last thing the customer experiences and the first thing they throw away. That asymmetry should bother us more than it does.

Nothing in the box that can't be reused or composted

Moulded pulp instead of foam. Paper tape. A box sized to the object, not to a warehouse's convenience. None of it is heroic — it is just refusing to treat the packaging as someone else's problem.